Longines Celebrates 180th Anniversary of Watchmaking Expertise
Longines Ambassadress of Elegance, Aishwarya Rai Bachchan unveiled the new Longines Saint Imier Collection
New Delhi, 15th October 2012: Longines, the famous Swiss watchmaker today celebrated 180 years of its rich heritage of tradition, elegance and sports with the launch of its new collection, The Longines Saint Imier Collection.
|Longines Ambassadress of Elegance, Aishwarya Rai Bachchan
at the launch of the Longines Saint-Imier Collection
The collection was formally launched, at an elegant evening, by Longines Ambassadress of Elegance, Aishwarya Rai Bachchan and Vice President & Head of International Sales, Mr. Charles Villoz at The Taj Palace in the Capital.
|Mr Charles Villoz, Longines VP & Head of International Sales and
Longines Ambassadress of Elegance,
Aishwarya Rai Bachchan
The event also hit a harmonious note with a charismatic performance by the Shillong Choir. The choir, famous for winning India’s Got Talent season 2 and their recent performance in the opening episode of Kaun Banega Crorepati, moved the audience with a medley of choral-style renditions.
|Shillong Chamber Choir at the launch of the Longines Saint-Imier Collection in New Delhi|
Speaking on the occasion, Mr. Charles Villoz said, “This year Longines celebrates 180 glorious years of watchmaking expertise and unmatched precision leading to the launch of the new Longines Saint Imier Collection. Longines and the town of Saint-Imier are unthinkable without each other. The Longines Saint-Imier Collection embodies a full measure of genuine tradition and heritage. Drawing on the company’s very roots, it nonetheless benefits from the latest technological refinements. The Longines Saint Imier Collection is engineered to tread the line between classical and contemporary.”
|Saint Imier Collection|
In her 13thyear as Longines Ambassador of Elegance, Ms. Aishwarya Rai Bachchan adds, “There have been so many memories with Longines but today is a very special day. With the celebration of its 180th anniversary, Longines and I have come a long way. The Longines Saint Imier Collection truly depicts my long lasting association with Longines and I’m indeed proud. With its sheer design and beautiful structure, these stunning timepieces exude elegance that promises to suit every kind of wear”
|Saint Imier Collection|
Inspired by the foundations of the watchmaking tradition on which the brand, known by its winged hourglass trademark, has been built, The Longines Saint Imier Collection marks this long and glorious relationship in its collection of exceptional timepieces.
The shape of the case – inspired by a model dating from 1945 – is a common theme throughout the collection. The sleek lines and the distinctive lugs provide these new models with a subtle balance between old and new designs.
The Longines Saint Imier Collection is a glorious addition to Longines ever so unique collections.
Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Longines is a member of The Swatch Group S.A., the world’s leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.
– PR Info