Lisa Ray unveils the Rado True Thinline Collection: an epitome of avant-garde panache
Event Press Release Launch of RADO Thinline Collection – 27th June 2012 at HYPE, Shangri La, New Delhi.
Rado today launched its thinnest ever high-tech ceramic watch collection showcasing its technological proficiency and aesthetic precision. Crossing yet another milestone in the history of watch making, the ‘Rado True Thinline Collection’ is an absolute reflection of Rado’s supreme art and & unparalleled know how.
RADO Thinline – White
With a height of as little as 4.9 millimeters and weighing only 35 grams, Rado’s thinnest ceramic watches set brand new standards in visual appeal and comfort. This collection mirrors the in vogue social trend of ‘Bleisure’, that is the fusion of business and leisure activity. A pioneer of the high-tech ceramic material used to manufacture these watches, Rado has remarkably interwoven technology with intricate designing in their new collection. Being incredibly sleek and stylish,
RADO Thinline Collection Launch with Lisa Ray, Brand Ambassador, RADO and Thomas Leuettenger, Regional Sales Manager, RADO
Rado’s new collection is an instant hit with modern multi-taskers enabling them to handle their schedules with extreme ease.
Launching the new Rado True Thinline collection, the Rado brand ambassador and style icon, Lisa Ray said, “This watch is a perfect blend of contemporary and artistic design. Rado’s new Thinline collection is a mix of all elements one would look for in a watch, glamour, precision and durability. Wrapped around my wrist the watch is so comfortable and stylish!”
Lisa Ray, Brand Ambassador, RADO
The unique ability of the Rado True Thinline watches to adapt quickly to changing temperatures makes them pleasant to wear in shifting environmental conditions.
Mr. Thomas Leuettenger, Regional Sales Manager, RADO presenting the RADO Thinline watch to Ms. Lisa Ray, Brand Ambassador RADO
From hot outdoor environments to air-conditioned oases, from energetic sporting activity to relaxing, these watches acclimatize with ease. Each of the watches is available in black, white and platinum-coloured high-tech ceramic, artistically embedded with rose gold-coloured or diamond details. While the black pieces symbolise sophistication, their gleaming white counterparts embody modern purity and platinum pieces represent elegance at its best.
Accommodating varied style statements and lifestyle needs, the collection is available in two different case sizes with a choice of either high-tech ceramic bracelet or rubber strap. The Rado True Thinline Collection in totality comprises 20 model variations, available in quartz and automatic movement thereby accommodating individual preferences.
RADO Thinline – Black
RADO TRUE THINLINE
Rado, the ever innovative Swiss watchmaker, has now produced another world first, the Rado True Thinline. Already highly regarded for its form, function and contemporary design, the Rado True collection is set to revolutionize the world with its new line: Rado True Thinline, Rado’s thinnest high-tech ceramic watch.
Rado has taken its knowledge of high-tech ceramics to another, almost
defiant, level. Pioneers of this high-tech material since 1986 in the watchmaking industry, and now producers of the thinnest ceramic watch with The Rado True Thinline.
Lisa Ray wearing RADO Thinline
To allow this new ultra thin structure, all of the components have been
intensively reworked to ensure they are fully integrated, including the quartz movement that is exclusive to Rado. Demanding and challenging in its manufacture, the Rado True Thinline will offer all the key properties of high-tech ceramics, such as luxurious comfort and strength, as well as adding a new dimension of being lightweight to the extreme.
With its simple and elegant case the collection features clear gold colored indexes, replaced by diamonds on the Jubilé version, all accentuated by the fully integrated sapphire crystal of the dome. The case and buckle, both in high-tech ceramics, fit perfectly in the high tech ceramic bracelet. Sensual, stylish, and effortless to wear, a world first for watches. The Rado True. Thinline. The Modern. Swiss made.